The Customer Acquisition Coordinator is responsible for overseeing all direct customer acquisition strategies. This includes overseeing creation, delivery and analysis of email, direct mail and SMS campaigns. This role is also responsible for evaluating the performance and optimization of every customer acquisition marketing campaign. This position will also evaluate the UI (User Interface) and UX (User Experience) of customers going through the conversion process. The Acquisition Coordinator will work closely with the Customer Retention Coordinator to ensure all touchpoints during the acquisition process work to establish long term customer relationships. Perform other assignments as required.
Essential Duties and Responsibilities include the following:
Manage and analyze customer acquisition marketing campaigns through coordination of agencies.
Regularly meet with outside marketing agencies to evaluate past campaign performance and plan future campaigns.
Evaluate web properties, transactional emails, customer service phone calls and other customer touch points with a focus on lead conversion.
Assess and optimize existing UI/UX interactions in association with the Customer Retention Coordinator.
Create and execute website A/B and multivariate testing in association with the Affiliate Marketing Team and Customer Retention Coordinator.
Assure the quality of all delivered marketing collateral.
Education and/or Experience
Bachelor’s degree from a four-year college or university in business or related field; or one to three years related experience and/or training in a similar position; or equivalent combination of education and experience.